"Eventainment" - What Does It Mean?

Events & Entertainment, everyone has heard of that, and it's a term loosely used by most parties in this industry, you are either an event manager or an entertainment consultant.

So how does one who has their foothold in both these diverse industries stake their claim to a title that best sums up their overall job scope?

With this in mind after some soul searching and pondering on the spur of the moment did this new word spring up on me, "Eventainment". Yes I know it does not exist in the dictionary, but give it time and it will. Very much so like how Jiggy back in the day was non-existent when Will Smith first started singing about it back in 1996 or so. Fast forward 10 years plus and now it's literally there, if you do not believe me folks, check out what dictionary.com explains below:

jig⋅gy

  [jig-ee] Show IPA Pronunciation

–adjective, ‑gi⋅er, ‑gi⋅est. Slang.

1.	nervous; active; excitedly energetic.

2.	wonderful and exciting, esp. because stylish.

So see, give me time and I believe one fine day this new word will exist too, mark my words, Eventainment is here and here to stay party people!

Signed off,
Eventainment Guru.